Shapes
Community – The Circle
Given that Correlation is a European civil society network in the field of drug use, harm reduction, and social inclusion, we focus on the concept of community and the importance of civil society in fulfilling the needs of those affected by social and health inequalities.
Considering that, a graphic system with a circle as a basic unit was developed, resembling the semantic tension between the individual and the whole, and representing a point, data on a graphic, that gives us the knowledge to act. Our circle represents the community and at the same time, all those inside it and the infinite possibilities to build the collective.

Diversity – Polygons
One of the main points of the European community project is the respect and enhancement of our diversity. Therefore our circle is accompanied by polygons (rectangles, triangles, and so on) to create a modern, clean, simple yet meaningful layout throughout the different graphic applications (such as business cards, dossiers and research documents).

Colours: blue with a vibrant secondary colour palette
Health & Diversity
Following the idea of diversity and the infinite possible layouts that we can develop with the polygons system, we can also “create” a non-limited colour palette with vibrant colours, which we use together with a main/basic colour on the blue scale, as it is related to health and wellness in our society.

Logo: the Hug
Working around the meaning of community, we used the idea of creating different abstract forms with the diverse shapes to form a symbol/anagram that represents the intersection between different individuals. The design also enables variations for focal points and specific C-EHRN projects.